Author: Wild Rise

Between 2022 and 2024, as household budgets tightened across the UK, a specific pattern emerged in the aesthetic industry. Patients who might previously have sought surgical procedures began looking for non-surgical alternatives that promised similar results at lower cost. Among the most marketed of these was plasma pen treatment sold in beauty salons and aesthetic clinics as a non-surgical eyelid lift or non surgical blepharoplasty. The price differential was significant: plasma pen sessions were being offered for a few hundred pounds, compared to several thousand for a surgical procedure. The results, as presented on social media, looked impressive. The problem…

Right, so. Three weeks! That’s how long I brushed my teeth with activated charcoal powder before anyone bothered telling me it was a bad idea. It was everywhere on my feed at the time, black paste, dramatic before-and-afters, comments full of people swearing by it, the whole thing. So I bought a tub. Every morning, over the sink, brushing my teeth with something that looked and tasted like ash. Genuinely like ash. I don’t know what I expected. My teeth did not get whiter. What I did notice, a few weeks in, was that they felt rougher. Not painful, just…